The Internet Wrapped

The Social
Book Club

Find your fellow literary nerds,
and get reading.

Type: Case study
From: 2023
Woman sitting outside on a bench reading a book while looking at the camera.
Social Book Club was created as a result of the COVID-19 pandemic. Research showed that people were eager to rekindle their love for books and connect with others who shared the same passion.
role: Designer
App icon
The app icon in use on a phone dashboard.
Where online book discussion forums are widely spread, many of the users we tested the concept on, felt that finding local book clubs in their area was difficult, and if they were able to locate any, it was rare that it touched upon the genres that they cared for.
The app icon showing the logo on a purple background.
Screens showing the message and chat screens in the Social Book Club app.
We had a goal of creating a socially based application, where creating, sharing and recruiting people for book clubs, while also making the experience of running them, a smooth and delightful experience.
Screens showcasing the onboarding flow of the app 'Social Book Club'.
Screens showing the user profile screen in app.
We wanted to reach a wider range of target groups, allowing people of all ages and interests to easily find like minded people.
Screens showing the audio book listening interface.
Screens showing onboarding and personalisation flow in the Social Book Club app.
Screen showing the succesful onboarding in the app.
Screens showing different features in the app, hereunder discover, book club dashboard, audio books, etc.
Managing Book Clubs
Screens showing the book club managing screens in the Social Book Club app.
Image showcasing examples of marketing material
By making use of current online debates regarding everything from movie adaptions and spoilers to character arcs and meme potentials. We wanted to market Book Club as the friend who says what we are all thinking. The book was better.