Fleet®
VIKINGBUS, one of Denmark's biggest bus companies, had the ambition of creating a new and ambitious direct-to-consumer bus service meeting the needs of a modern audience with a more spontaneous approach to traveling. What they were looking to craft a completely new and autonomous brand fueled by a smooth, elevated digital experience.
role: Product design lead
Team: Product design Lead / Yours. truly, Client Lead / Mathilde Ive, Strategy Lead / Mads Lindum, Brand design / Alexander Spliid
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Brand video
Credit:Â Signifly Creatives
App design
Looking into VIKINGBUS's target audience and competitors, I wanted to explore what features the users felt they lacked in existing products.
Users have grown accustomed to having live updates of deliveries, rides, and pickups, so we considered live tracking a key feature.
The user should be able to book within seconds, and pay with MobilePay, or other frictionless payment options.
Making the user journey smooth and flexible, no matter what device the user is on.
Design system
The design system is based on moduls, that ensures a global cohesive look, while also making it easy for the user to navigate.