Challenge
While society has become aware of a wide gender spectrum, many menstrual cycling apps still employ semiotics that targets cis-gendered straight women. From choice of color to content, many non-binary and queer people expressed frustrations with making apps "cliché gender-reveal-esque" by using pink, florals, and other "girly things" on its platform. Cluna wanted to make a platform that not only avoided this by making its platform gender-neutral, but also wanted to be more inclusive when providing content, health tips, sexual education, and support.