Cluna

On a mission to create a gender-inclusive health application.

Type: Client

From: 2021

Non-binary person sitting in bed smiling

While society has become aware of a wide gender spectrum, many menstrual cycling apps still employ semiotics that targets cis-gendered straight women. From choice of color to content, many non-binary and queer people expressed frustrations with making apps "cliché gender-reveal-esque" by using pink, florals, and other "girly things" on its platform. Cluna wanted to make a platform that not only avoided this by making its platform gender-neutral, but also wanted to be more inclusive when providing content, health tips, sexual education, and support.

role: Lead designer

Brief: Create a platform, which would not exclude people with periods, no matter their gender.

Screens showing the interface of the Cluna app

Packaging design for vitamins supporting the four phases

Avoiding the product to fall under binary feminine connotations, making non-binary or trans users feel unsafe using it in public public spaces, fearing that they'll get outed and suffer from unwanted harrasment.

Menstruation icons showing the four phases of the cycle

Cluna's branding used on a green tote bag.

Cluna's branding used on a purple tote bag.