VIKINGBUS, one of Denmark's biggest bus companies, had the ambition of creating a new and ambitious direct-to-consumer bus service meeting the needs of a modern audience with a more spontaneous approach to traveling. What they were looking to craft a completely new and autonomous brand fueled by a smooth, elevated digital experience.
role: Product design lead
Team: Product design Lead / Yours. truly, Client Lead / Mathilde Ive, Strategy Lead / Mads Lindum, Brand design / Alexander Spliid